Sony Deutschland

The early days. Feels like this is ages ago. By web standards it is.

Sony Germany

Is the web the right way to go?

In 1996 answering this question was as difficult as many strategic decisions today. From 1996 to 2002 I worked for Sony Germany, consulting on internet projects and the website. Another assignment were analytics: Month by month we transfered raw log file data into a format everybody could understand.

Good times. The website usage went from below a mere 30.000 to more than 700.000 in that timeframe. Web building was pretty complex, not because you do that much, but simply because building anything was not that easy. 

Still, I was very proud to work for a brand like Sony. Nice people there.