Post-It Bildungsprojekt: Text, please

In 2008 I wrote articles about innovation, new ideas and education. Client: Blanko, "best agency in the world" (self description).

Can you combine advertising with texts that are actually relevant? In this project initiated by Blanko, an agency from Duesseldorf, we tried just that. 

It worked well: The sub-site generated a high number of visits and pageviews, for a brand that is in everybody's head, but not necessarily high on the "must buy" mind-set. But there was a connection: Post-it is a tool to store ideas and that was what the texts where all about: Ideas and new approaches. Around the world. 

Campaign: 3M Deutschland Post-it Bildungsinitiative
Work done: Editorial concept, texts
Duration: 12 month